A digital strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy.
A common missconseption is that digital strategy is an aspect within a marketing strategy, specific to online or digital media initiatives. This is not only incorrect, but works against what a holistic digital strategy is for; creating cohesive business plans that utilize today's digital assets.
A common missconseption is that digital strategy is an aspect within a marketing strategy, specific to online or digital media initiatives. This is not only incorrect, but works against what a holistic digital strategy is for; creating cohesive business plans that utilize today's digital assets.
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